Privacy Policy

Measured ("we," "us") is operated by Measured LLC, a limited liability company registered in Washington, D.C., United States. This policy explains what information we collect, where it lives, who we share it with, and what you can ask us to do about it.

1. What the app collects

What you tell us

During setup, and whenever you change your settings, the app records:

• Your first name, used only to greet you in the app.
• Your date of birth and gender, if you provide them. These tune your heart-rate zones, size your suggested starting weights, and choose the body figure in your muscle map.
• Your training profile: goal, experience level, where you train, the equipment you own, how many days a week you can train, and how long each session can be.
• Any physical limitations you flag (for example "knee" or "lower back"), which the app uses to avoid prescribing movements that commonly aggravate that area.
• Your answers to the safety questions some programs ask (for example, that you have had a health screening or medical clearance).

What the app records as you train

• Your workouts and logged sets: exercises, weights, reps, and your effort rating for each exercise.
• Your progression state: the weights the app has calibrated for you.
• Body weight and body-fat entries, if you record them.
• Any programs you build yourself, and any exercise substitutions you choose.

Apple Health

Only with your permission, Measured reads your body weight, body-fat percentage and resting heart rate from Apple Health to chart your progress; the Apple Watch app also reads your heart rate and active energy during a workout to show them live. Measured writes your finished workouts and active energy back to Apple Health.

Apple Health data never leaves your device. It is never sent to our servers, to our AI provider, or to our analytics, and it is never used for advertising. You can revoke this permission at any time in iOS Settings → Health → Data Access & Devices.

Feedback you send

If you send feedback from the app, your email app opens a message to support@liftmeasured.com, prefilled with the app and iOS version, your phone model, the time, and your current program, exercise and set. Nothing is sent unless you send that email.

2. Where your data lives

Everything in section 1 is stored on your device and, if you have iCloud enabled, synced to your own private iCloud account so it follows you between your devices. That is Apple's private database. We have no access to it. There is no Measured server holding your training history, and no account for us to open.

Apple Health readings are not copied into Measured: the app reads them from Health each time it shows them. A few settings, such as the Meta switch in section 6, stay on this phone only. Deleting the app does not delete your iCloud copy. If you reinstall, your data comes back. Section 10 explains how to remove it.

3. AI features

When you use one of three features, the app sends a request to our server (hosted on Cloudflare), which passes it to Anthropic's Claude API and returns the answer.

• Personalizing your program, once during setup and again whenever a subscriber asks. Sent: your goal, experience level, the equipment you have (as categories such as "full gym" or "adjustable dumbbells") and your cardio equipment, any limitations you flagged (as category labels such as "knee"), your starting week, the program you chose and its default starting weights, and yes/no answers to the program's safety questions (for example, whether you have completed a program before). When you ask again later, it also sends your most recent weight and effort rating for each exercise from the last eight weeks.
• Coaching after a workout (subscribers, when you rated your effort). Sent: the exercises, weights, reps and effort ratings from that workout; the weight and effort rating of each earlier set you logged for those exercises, with how many weeks ago it was; and the weights the app plans to suggest next.
• Build a workout (subscribers). Sent: the muscle groups you picked, how many exercises fit your time, and a list of exercises the app has already chosen to suit your equipment and any limitation you flagged.

What is never sent: your name, date of birth, gender, email, any Apple Health data, or any identifier for you or your phone. Each request carries the app's own access key, which is the same for every copy of the app. Our server sees your IP address, as any server does, and uses it only to limit how many requests one address can make in a short period. It does not store it and does not pass it to Anthropic.

The AI works within a structured, validated program template. It adapts that template to you and it does not invent your program from nothing. Its substitutions are checked against rules built into the app, and any substitution for an area you flagged is shown to you before your program starts. When it personalizes your program it may also suggest a different starting weight for an exercise, within limits the app sets, or a different rep range, and the app checks those too. From then on, the weights you train with are set by the app from the sets you log, not by the AI.

4. Analytics and diagnostics

To understand how the app is used and to find problems, the app sends a limited event stream to PostHog and crash and freeze reports to Sentry. Both are tied only to a random identifier created for this installation, never to your name, email, Apple account or advertising identifier, and we never tell either provider who you are.

Usage events record things like: the app was installed, opened, updated or closed, and which screens you viewed; each setup screen you saw and finished, and how long you spent on it; your setup answers about when you plan to start, which days you usually train, where you usually train and whether you also work out at home; whether you chose your own starting weights or asked to start light (not the weights themselves); when the app built your program for you, how long that took and whether it changed anything; setup finished (with your experience level, where you train, the recommended and chosen program, and the days and minutes you picked); a program was chosen, and whether you confirmed or stepped back at one of its safety questions (such as a health screening or medical clearance); a paywall was shown or closed, and which plan you tapped; a purchase or trial started, was cancelled or failed (with the plan, and for a trial, how many minutes after you first opened the app); a workout was started or completed (with its duration and number of sets), and for your first workout, how long after you first opened the app or started your trial, and for your second, how many days after your first; whether you set a reminder or added your first workout to your calendar; and which notifications you turned on or allowed. They also record when the app substitutes an exercise, with the reason. One reason is "injury", alongside the muscle group of the replacement exercise. So our analytics can show that an anonymous user had a movement swapped for a limitation they flagged, but never which limitation, your weights, any Apple Health data, or anything that identifies you. Each event also carries your phone's model, iOS and app version, language, time zone, screen size and network type.

Crash and freeze reports are sent when the app crashes, freezes, is closed by iOS, or a request to one of our services fails. They include your phone's model, iOS and app version, memory and storage state, and a trail of the app's recent steps: the addresses it contacted, the kind of workout under way, and, if you corrected a logged set, that exercise's name and the corrected reps or weight. Sentry also counts app sessions so we can measure crash rates.

5. Subscriptions

Subscriptions are purchased through Apple and managed for us by RevenueCat. We never see or store your payment details. RevenueCat receives your App Store purchase records (plan, price and dates) under a random customer number it creates for this installation, along with your iOS and app version and whether you allowed tracking when Apple asked. We see your subscription status and purchase history, not who you are. If you have allowed ad measurement (section 6), RevenueCat also holds the identifier Meta's code created for this installation, and tells Meta when your trial starts, when you subscribe and each time your subscription renews.

6. Measuring our ads, only if you allow it

We advertise Measured on Meta's platforms (Facebook and Instagram). To learn which ads lead to installs and subscriptions, the app can tell Meta a few things about your phone and your use of Measured. It does this only if you tap Allow when Apple asks whether Measured may track you, and only while "Share app activity with Meta" is on in the app. Apple asks this when you tap Get Started at the beginning of setup, or when you turn the switch on.

What is sent to Meta if you allow it:

• that Measured was installed on your phone and first opened, and when;
• when you start a free trial, when you subscribe and each time your subscription renews, with the plan and the amount. Our subscription provider, RevenueCat, sends these;
• what lets Meta match those to an ad: your phone's advertising identifier, an identifier Meta's code creates for this installation, a scrambled form of the anonymous customer number RevenueCat uses, your IP address, your phone's model, iOS version, language, region, time zone, carrier, screen size, processor type and number of cores, and the app's version;
• a note from Meta's code that you allowed tracking.

What is never sent to Meta: your workouts, exercises, weights, reps or effort ratings; your body measurements; the answers you gave during setup; your name, date of birth or gender; anything from Apple Health.

If you don't allow it, none of this is sent.

Turning it off. Turn off "Share app activity with Meta" in the app (Me, beside Privacy Policy), or turn off tracking for Measured in iPhone Settings, under Privacy & Security, then Tracking. The app then sends Meta no more events and no identifiers. Three things to know. What Meta has already received stays with Meta, under Meta's own policy. If you turn it off in the app, Meta's code may still ask Meta once for its own settings before Measured is next closed; that request carries nothing about you or your use of Measured beyond the IP address every connection carries. And if you turn it off in iPhone Settings, open Measured once afterwards: RevenueCat learns of the change the next time the app runs.

Apple's install counts. Separately, Apple tells an advertising company when one of its ads led to an install of Measured. Apple built this so that the report identifies neither you nor your phone. It happens for every install and does not depend on the choice above.

7. Who we share information with

We do not sell your personal information for money. On this website we use the Meta Pixel, which shares limited browsing activity with Meta to gauge interest and build advertising audiences. Under some state privacy laws this counts as "sharing" for cross-context behavioural advertising, and you can opt out of it (see section 10). In the app, if you allow tracking, we share the information in section 6 with Meta to measure our ads. The same laws count that as "sharing" too, and you can opt out as section 6 describes. Apart from that, we share information only with the service providers below, and only so that they can provide their service to us:

We may also disclose information if we are legally required to, or to protect our rights or someone's safety.

8. The website

The free-program page (liftmeasured.com/free-program) has an optional form to get the program by email. Downloading the program never needs an email address. If you use the form or joined our email list, we hold your email address, your first name (if you gave it), and basic source information about how you reached us (referring site, and campaign tags in the link you clicked). We use it to send the program you asked for, occasional training tips, and updates about Measured. While you browse the site, the campaign tag from the link you followed is held in your browser for the length of your visit and cleared when you close the tab. Our host may log standard technical data such as IP address and browser type. The site uses the Meta Pixel, an advertising and analytics cookie from Meta that records your page views so we can gauge interest and, later, reach visitors with ads on Meta platforms. It does not receive your name or email from the website. We honour the Global Privacy Control browser signal, so the Pixel does not run for visitors whose browser sends it, and you can also opt out as described in section 10. You can unsubscribe from any email.

9. How long we keep it

• App data stays on your device and in your iCloud until you delete it. Deleting the app alone leaves your iCloud copy, which comes back if you reinstall. Delete the app and remove its iCloud data and it is gone. We hold no copy. Workouts Measured saved to Apple Health stay in Health until you delete them there.
• AI requests are processed by Anthropic to answer the request. Anthropic automatically deletes them within 30 days and does not use them to train its models. Our own server passes these requests through and keeps no copy of them.
• Analytics and crash reports are retained by our providers for their standard periods: analytics events by PostHog for 1 year, and crash reports by Sentry for 30 days.
• Email-list data is kept until you unsubscribe or ask us to delete it.
• Meta Pixel data is held and used by Meta under its own data policy. You can limit it through your Meta ad settings and the opt-out in section 10.
• Ad-measurement data sent from the app is held and used by Meta under its own data policy. Turning sharing off stops new data. It does not recall what Meta already has.

10. Your rights

Depending on where you live, you may have the right to access, correct, delete or receive a copy of your personal information, to object to or restrict how we use it, and to withdraw consent. If you are in the EEA or UK, our legal bases are performance of a contract (running the app you subscribed to), legitimate interests (keeping the app working and understanding usage in aggregate), and consent (Apple Health access, and ad measurement in the app, each of which you grant and can revoke at any time). If you are in California, we do not sell your personal information for money. Our website's Meta Pixel does "share" limited browsing activity for cross-context behavioural advertising as the CPRA defines it, and you can opt out: our site honours the Global Privacy Control browser signal, and you can also opt out by emailing us at privacy@liftmeasured.com. The app's ad measurement, if you allow it, is "sharing" in the same sense, and you can opt out in the app or in iPhone Settings. We will not discriminate against you for exercising your rights.

A practical note: because Measured has no accounts, most of your data is under your direct control rather than ours. You can delete all of it yourself, without asking us: delete the app, then remove its iCloud data in iOS Settings → your name → iCloud → Manage Account Storage. To exercise a right over data we do hold (the email list, analytics, crash reports, support emails), email us below.

11. International transfers

We are based in the United States, and our service providers process data in the United States. Measured is currently offered only in stores where we operate, and if you use it your information is handled in the United States. We keep as little as we can: your training data stays on your device and in your own iCloud, and the only information that reaches our providers is described in sections 3 to 8.

12. Security

Your training data is protected by your device's encryption and by your iCloud account. Requests to our server are sent over HTTPS and are authenticated. No system is perfectly secure, but we hold as little as we can, which is the strongest protection we can offer you.

13. Children

Measured is intended for adults and is not directed to children. We do not knowingly collect information from anyone under 16. If you believe a child has provided us information, contact us and we will delete it.

14. Changes to this policy

If we make material changes we will update the date above and, where appropriate, notify you in the app or by email.

15. Contact

Questions about this policy, or want to exercise a right? Email privacy@liftmeasured.com.

Measured LLC, 2924 12th St NE, Washington, DC 20017, United States.