Press
Press and media kit.
Everything you need to write about Measured. For screenshots, a founder photo or an interview, email hello@liftmeasured.com.
The one-liner
Measured is a strength training app for iPhone and Apple Watch. It offers complete, phased programs, tells you the exercise, the weight and the reps for every set, and moves you forward based on what you lifted and how many reps you had left.
Key facts
- Product
- A strength training app for iPhone and Apple Watch (it also runs on iPad)
- App Store name
- Measured: Strength Coach
- Category
- Health & Fitness
- Pricing
- Free to download. $14.99 per month or $89.99 per year, with a 14-day free trial for eligible new subscribers
- Programs
- A library of complete, phased programs, from a first strength program to a sixteen-week block, for the gym, home or bodyweight. Users can also build their own
- How it works
- Measured prescribes the exercise, weight and reps for every set. After each exercise the user rates how many reps they had left. A progression engine uses that rating and the reps completed to set the next weights and reps (double progression), within phased program templates
- Where AI is used
- At setup, AI adapts the chosen program template to the user: exercise swaps for their equipment or a flagged area (knee, shoulder, lower back, wrist or elbow, neck), and, within limits the app sets, starting weights and rep ranges. Weeks, phases and sets do not change, swaps for a flagged area are shown before the program starts, and after setup weights and reps are set by the app’s own rules. Subscribers also get a short AI coaching note after each workout and AI exercise picks in Build a workout. Swaps are based on movement mechanics, not clinical review
- Apple technologies
- Apple Watch app, a watch-face complication in four families, Home Screen and Lock Screen widgets, a Live Activity with Dynamic Island, a Siri and Shortcuts action, Apple Health strength workouts with live heart rate on the Watch, and private iCloud sync
- Privacy
- No Measured account. Training history lives on the user’s iPhone and in their own private iCloud. Apple Health data never leaves the device
- Released
- September 8, 2026, U.S. App Store (listing)
- Company
- Measured LLC, Washington, DC, United States
- Founder
- Scott Schneider, a solo founder in Washington, DC, working with AI
Founder
Scott Schneider is the founder of Measured. A crisis consultant in Washington, DC, he is not a developer by trade. He built Measured with AI after health changes in his 40s pushed him to get serious about strength training and no existing app kept him consistent. On the program that became the app, he got as strong as he has ever been. His full account is on the story page.
Brand assets
Logo and brand images for editorial use. Please don't alter or recolor the wordmark. App screenshots and a founder headshot are available on request.
Contact
Email hello@liftmeasured.com. Measured LLC, Washington, DC, United States.